LILLIAN GERHART
OMNIPOD - SOCIAL CAMPAIGN
For this project, I developed a sequence of three photographs for a social media campaign for Omnipod, a brand that creates tubeless, wearable insulin delivery systems for diabetics. I used photography to illustrate the choices diabetics face before, during, and after meals, showcasing Omnipod as an easier and more convenient solution.
Why OMNIPOD?
When I first thought about potential brands for this project, Omnipod was the first brand that came to mind. My twin brother was diagnosed with Type One Diabetes when he was as young as 16 months old.
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Omnipod changed his life and the lives of many others, by allowing diabetics to live more comfortably without constantly relying on multiple daily injections.
For this project, I wanted to highlight the importance and impact that Omnipod has on so many people.
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My brother and I, seen wearing Omnipod (2012).
THE PROCESS
